PRIVACY POLICY

Effective Date: [5/31/2026]

Justino Chiropractic and Wellness Center (“Justino Chiropractic,” “we,” “our,” or “us”) values your privacy and is committed to protecting the personal information you provide through our website. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, submit forms, request appointments, communicate with our office, or otherwise interact with our services.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

BUSINESS INFORMATION

Justino Chiropractic and Wellness Center

1-3 Henry W Dubois Dr #3A
New Paltz, NY 12561

Phone: (845) 255-5733

Email: drvaj@aol.com

Website: https://justinochiropractic.com

INFORMATION WE COLLECT

Information You Voluntarily Provide

We may collect personal information that you voluntarily provide to us, including your name, email address, telephone number, mailing address, and any information submitted through contact forms, appointment request forms, Facebook Lead Forms, newsletter signups, SMS opt-in forms, or other communications with our office.

Information Automatically Collected

When you visit our website, certain information may be collected automatically through cookies, analytics tools, call tracking technology, and similar technologies. This information may include your IP address, browser type, device information, operating system, referring website, pages viewed, date and time of visits, time spent on pages, approximate geographic location, advertising interaction data, call tracking information, and other website usage data.

HOW WE USE YOUR INFORMATION

We may use the information we collect to respond to inquiries, schedule and manage appointments, provide customer support, deliver requested information, communicate regarding our services, send appointment reminders, improve website functionality, analyze visitor behavior, measure advertising effectiveness, create remarketing audiences, comply with legal obligations, and protect our rights, property, and security.

We may also use information to improve our marketing efforts and provide relevant information regarding chiropractic care, wellness services, office updates, special promotions, and educational content where permitted by applicable law.

COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies, pixels, web beacons, scripts, and similar technologies to improve website performance and user experience.

These technologies help us understand how visitors interact with our website, analyze website traffic, measure advertising effectiveness, personalize content, track conversions, and improve our marketing efforts.

We may use essential cookies necessary for website functionality, analytics cookies that help us understand visitor behavior, advertising cookies that assist with marketing and remarketing efforts, and functional cookies that remember user preferences.

You may control cookie settings through your browser preferences and any cookie consent tools available on our website. Disabling certain cookies may affect website functionality.

ANALYTICS, ADVERTISING, AND TRACKING SERVICES

To better understand website performance and improve our marketing efforts, we may use third-party analytics and advertising platforms, including:

Google Analytics 4
Google Ads Conversion Tracking
Google Tag Manager
Meta Pixel
Meta Conversions API
Microsoft Clarity
CallRail
Facebook Lead Ads
Additional analytics, advertising, communication, and tracking technologies that may be implemented in the future

These services may collect information directly from your browser or device according to their own privacy policies.

Google Privacy Information:
https://policies.google.com/privacy

Meta Privacy Information:
https://www.facebook.com/privacy/policy

Microsoft Privacy Information:
https://privacy.microsoft.com

CALL TRACKING AND PHONE COMMUNICATIONS

We may utilize call tracking technologies to better understand advertising performance and improve customer service.

Where permitted by law, telephone calls may be monitored or recorded for quality assurance, training, customer service, business operations, and service improvement purposes.

By contacting our office by phone, you consent to such monitoring or recording where permitted by applicable law.

FORMS, APPOINTMENT REQUESTS, AND LEAD GENERATION

When you submit information through our website forms, Facebook Lead Forms, appointment request forms, or other lead generation tools, we may use the information you provide to contact you regarding your inquiry, schedule appointments, provide requested information, follow up regarding services, and communicate by phone, email, or SMS.

Submitting a form does not guarantee an appointment or create a doctor-patient relationship.

By voluntarily submitting information through our website, you consent to being contacted by Justino Chiropractic and Wellness Center regarding your inquiry.

SMS COMMUNICATIONS

If you provide your mobile phone number and consent to receive text messages, we may send appointment reminders, appointment confirmations, office notifications, service-related communications, wellness updates, and promotional messages.

Message frequency may vary.

Message and data rates may apply.

Consent to receive text messages is not required as a condition of receiving healthcare services.

You may opt out at any time by replying STOP to any text message. For assistance, reply HELP or contact our office directly.

EMAIL COMMUNICATIONS

If you provide your email address, we may send appointment-related communications, service information, office updates, newsletters, educational content, and marketing communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us directly.

Please note that you may continue to receive service-related communications necessary for appointment management and customer support.

TESTIMONIALS, REVIEWS, AND USER CONTENT

Our website may display testimonials, reviews, ratings, photographs, videos, and other user-generated content.

Testimonials and reviews reflect the individual experiences of specific patients and are not intended to guarantee or predict results.

Individual results vary and depend on many factors unique to each patient.

HEALTH INFORMATION NOTICE

Please do not submit sensitive medical information, emergency medical information, Social Security numbers, insurance information, or highly confidential health information through website forms unless specifically requested by our office.

Electronic communications submitted through website forms, email, or online messaging systems may not always be secure.

If you are experiencing a medical emergency, call 911 immediately or seek emergency medical assistance.

CHILDREN’S PRIVACY

Our website is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 years of age.

If we become aware that information has been collected from a child under 13, we will take reasonable steps to remove such information from our records.

DISCLOSURE OF INFORMATION

We may share information with trusted service providers, website hosting providers, analytics providers, advertising platforms, marketing providers, communication service providers, legal or governmental authorities when required by law, and business successors in connection with a merger, acquisition, restructuring, or transfer of assets.

We do not sell personal information for monetary compensation.

Any disclosure of information is limited to what is reasonably necessary to operate our business, provide services, comply with legal obligations, and protect our rights.

DATA SECURITY

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.

While we take reasonable precautions to protect information, no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute security.

DATA RETENTION

We retain information for as long as reasonably necessary to provide services, comply with legal obligations, resolve disputes, enforce agreements, maintain business records, and support legitimate business operations.

Retention periods may vary depending on the type of information involved and applicable legal requirements.

YOUR PRIVACY RIGHTS

Depending on applicable law, you may have the right to:

Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of personal information where permitted by law
Opt out of marketing communications
Request information regarding our privacy practices

To exercise any rights, please contact us using the information listed below.

THIRD-PARTY WEBSITES

Our website may contain links to third-party websites for your convenience.

We do not control and are not responsible for the privacy practices, content, services, or policies of third-party websites.

We encourage visitors to review the privacy policies of any third-party websites they visit.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to update, modify, or revise this Privacy Policy at any time.

Any changes will be posted on this page along with a revised Effective Date.

Your continued use of the website after any changes have been posted constitutes acceptance of the updated Privacy Policy.

CONTACT US

If you have any questions regarding this Privacy Policy or our privacy practices, please contact: